On May 2, data showed that the market size of China-Chic clothing represented by new Chinese style clothing in 2024 exceeded 220 billion yuan, and it is expected to reach 250 billion yuan in 2025. The core consumer group of new Chinese style clothing is aged 25-34, and the main price range is between 500 yuan and 2000 yuan. From January 1 to April 29, 2025, the turnover of China-Chic clothing represented by the new Chinese style increased by more than 120% year on year.
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