US footwear giant requests exemption from tariffs from White House, claiming it poses a ‘survival threat’

On May 3rd, the Association of Shoe Distributors and Retailers in the United States sent a letter to the White House this week requesting an exemption from President Trump’s so-called “equivalent tariffs,” stating that these tariffs pose a “survival threat” to the footwear industry. It is reported that this letter was signed by 76 shoe brands, including Nike, Adidas, Skechers, and Adama. The letter stated that many companies producing affordable footwear cannot afford such high tariffs and cannot pass on these costs. If the equivalent tariffs are not immediately lifted, these companies will have to go bankrupt. The association stated that many orders have been put on hold and American consumers’ shoe inventory may soon run low.

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