On May 10th, Cui Dongshu released an analysis of the price reduction in the passenger car market in April 2025, stating that the scale of new car price reductions this year is relatively moderate. The current price competition is mainly based on the direct breakthrough of the lower limit of the original price when new cars are launched, rather than the model of adding configurations without lowering prices. The discounted models did not appear in April, and it is difficult to pay much attention to the price reduction, so it is better to improve the cost-effectiveness of new cars. There are generally not many discounted car models from 2025 to April, mainly new energy vehicles, concentrated from February to April. There are more fuel vehicles in January and fewer in April, which is still normal. With the strengthening of promotional subsidies for national scrapping and renewal, the market has rebounded, and the driving effect on the car market is obvious. Therefore, the pressure of price wars has relatively eased, and the car market has entered a good state of sustained strength in the spring.
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