On May 10th, the “Analysis Report on Overseas Communication Power of Chinese Enterprises (2024)” was officially released at the 2025 World Brand Moganshan Conference held in Deqing, Zhejiang. The report found that the international communication and image building strategies of Chinese enterprises have achieved practical results. Early image promotion of Chinese enterprises often focused on grand narratives of technological innovation or the stacking of cultural symbols, while current practices emphasize the integration of multidimensional resources. The overseas image construction strategy of Chinese enterprises is undergoing a transformation from “single function output” to “multidimensional value integration”, with the core being to build a more resilient brand narrative through the dynamic synergy of technology, culture, and social responsibility. For example, as one of the representatives of Chinese globalized enterprises, Hisense has deeply integrated the concept of “Environmental, Social, and Governance” (ESG) into global development and built a unique international communication model. (Reference message)
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