On May 12th, it has become a trend for consumer enterprises to go public overseas since the second half of 2024. It is reported that since 2025, consumer companies such as Meixue Bingcheng, Guming, Hushang Auntie, and Bawang Tea Lady, among tea beverage brands, have been listed on the Hong Kong and US stock markets. At the same time, many consumer companies such as Laoxiangji, Encounter Xiaomian, Green Tea, and Mingming Busy are also in the process of going public. It is worth noting that many of these are new consumer enterprises. Regarding the current wave of consumer companies going public overseas, analysts point out that under the policy framework of promoting consumption, on the one hand, the past few years were a peak period for consumer equity investment, and at this point, the institutions behind it have a need to exit, especially the gambling agreement, which has brought urgent listing demand; On the other hand, top consumer companies are currently facing internationalization demands, and going public will provide corresponding assistance for their international expansion and brand enhancement, in order to integrate more resources. In addition, the listing of consumer enterprises, especially new consumer enterprises, is an inevitable measure to adapt to changes in consumer trends. (Securities Times)
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