Ministry of Commerce: Implementing Digital Consumption Enhancement Action to Create a “4+N” Network Consumption Matrix

The Ministry of Commerce issued a notice on the “Three Year Action Plan for Digital Commerce (2024-2026)”, which pointed out the cultivation and growth of new types of consumption. Implement digital consumption improvement actions, create a “4+N” online consumption matrix, and carry out four national online promotional activities, including the “National Online New Year Shopping Festival”, “Double Product Online Shopping Festival”, “Digital Commerce Revitalizes Agriculture and Celebrates Harvest”, and “Silk Road Cloud Product E-commerce Festival”. Support various regions to carry out a series of supporting activities tailored to local conditions. Encourage the development of digital, green, health and other consumption, carry out online theme promotions such as home renewal, China-Chic renewal, scene renewal, etc., create a batch of new consumption scenes integrating data and reality around new product experience, entertainment tourism, sports events, medical care and health care, and cultivate a batch of digital consumer brands.

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