Kweichow Moutai is replaced by Zhang Deqin, an old Maotai man

Maotai’s ability to cross cycles is also a challenge left for the new chairman.

On the evening of April 29, Kweichow Moutai (600519. SH) announced that according to the relevant documents of the People’s Government of Kweichow Moutai Province, Zhang Deqin was recommended as the candidate for director and chairman of the board of directors of Guizhou Moutai Wine Co., Ltd., and Ding Xiongjun was recommended not to be the chairman and director of the board of directors of the company.

But the newly appointed chairman still faces the issue of balancing the interests of direct sales channels and wholesale channels. Now, the Baijiu industry has entered a period of deep adjustment, and it is not uncommon for the price of Baijiu to go upside down. Maotai’s ability to cross cycles is also a challenge left for the new chairman.