The First Finance reporter noticed that the joint tweet on the official official account of Lele Tea on April 23 had been deleted. On the official mini program of Lele Tea, “Yanqiang Oolong” milk tea can still be purchased, but the cups used are ordinary ones.
Lele Tea received a lawyer’s letter for a joint event.
Recently, Lele Tea collaborated with Yilin Publishing House to launch the “Yanqiang Oolong” co branded milk tea, with a cup body featuring a portrait of Lu Xun and a slogan claiming “old Yanqiang, new youth”, which has sparked controversy.
On April 25th, Shanghai Zhu Miaochun Law Firm, which is responsible for Lu Xun’s family, issued a lawyer’s letter to LeLecha, demanding that they stop infringing on Lu Xun’s portrait rights.
The First Finance reporter noticed that the joint tweet on the official official account of Lele Tea on April 23 had been deleted. On the official mini program of Lele Tea, currently“
On the evening of April 29th, Lele Tea apologized on its official Weibo account. Lele Tea stated that the brand’s original intention was to encourage Chinese youth to love reading through charitable donations and tribute to Lu Xun’s literature on the occasion of World Book Day
According to Tianyancha’s intellectual property information, Lele Tea’s affiliated company Shanghai Chatian Catering Management Co., Ltd. applied for registration of multiple “smoke chamber” trademarks in May 2023, which are classified internationally as food, convenience food, advertising sales, beer and beverages, etc. However, these trademarks have all been rejected and are in an invalid state. In addition, not long ago, the company also applied for the registration of the “Old Smoke Chamber New Youth” trademark, which is internationally classified as convenient food, beer and beverage, catering and accommodation. Currently, these trademarks are all awaiting substantive examination.
In December 2016, Lele Tea was born in Wujiaochang, Shanghai. It is a new tea beverage brand that specializes in original fresh fruit cheese tea and soft bags. It also launched the popular product “Dirty and Dirty Bags”.
At the end of 2022, Naixue Tea became the largest shareholder of Lele Tea, holding 43.64% equity in the main company of Lele Tea.