Both the takeoff and landing volume, passenger throughput, and cargo and mail throughput have exceeded the same period in 2019.
How is the consumption report card submitted by Shanghai during this holiday when “May Day” is combined with “May 5th Shopping Festival”?
According to monitoring data from the Consumer Market Big Data Laboratory (Shanghai), during the holiday period (April 30th to May 4th), the total online and offline consumption in the city was 53.03 billion yuan. Among them, online consumption reached 23.54 billion yuan, an increase of 8.3% compared to the same period in 2023. The total number of customers entering the 35 commercial districts monitored was 25.69 million, an increase of 5.4% compared to the same period in 2023. It is worth mentioning that during this period, the number of foreign tourists exceeded 100000, an increase of 62.2% compared to the same period in 2023.
These data have exceeded pre pandemic levels
According to previously released statistics from the National Immigration Bureau, from January to February 2024, a total of 2.945 million foreign nationals entered and exited the country, an increase of 2.3 times compared to the previous period, returning to 41.5% before the epidemic. Shanghai, as the first stop for foreign tourists entering China, has also made efforts to attract international passenger flow this year in areas such as entry and exit and domestic payment facilitation.
According to data from the Shanghai border inspection authorities, on April 30th, the total number of inbound and outbound personnel inspected by the Shanghai border inspection authorities at the two major airport ports reached over 98000, with more than 530 inbound and outbound flights. Since late April, the daily average number of inbound and outbound personnel at the two major airport ports has reached 95000, an increase of 102% compared to the same period last year. Taking Pudong International Airport as an example, on April 21st, the daily number of inbound and outbound personnel at the port exceeded 98000, setting the highest daily passenger flow in nearly four years.
According to official information, adding to this year’s May Day holiday, from May 1st to 5th, the two major airports are expected to execute a total of 11000 flights, a year-on-year increase of 29.1%; The daily average passenger flow was 349000, a year-on-year increase of 40.1%. Both the takeoff and landing volume, passenger throughput, and cargo and mail throughput have exceeded the same period in 2019.
Before the holiday, the super international giant ship “Ocean Spectrum” under the world’s largest luxury cruise ship brand, Royal Caribbean International Cruises, resumed operating international cruise vacation routes. After four and a half years of absence, it returned to its home port in Shanghai, carrying more than 4000 international tourists from multiple countries and regions such as Singapore, Malaysia, and Australia, setting a record for the number of international tourists entering Shanghai on a single ship.
According to data from the Shanghai Municipal Bureau of Culture and Tourism, from January to March 2024, Shanghai received a total of 10 cruise ships and 22379 passengers. It is expected to receive a total of 18 cruise ships and 40306 passengers throughout the year.
The first economy continues to make efforts
In the process of building Shanghai into an international consumer center city, the first economy has long occupied the “C position”. With the launch of policy measures 2.0 in Shanghai this year, the driving effect of the first store economy has become increasingly evident.
On the eve of the festival, over 200 flagship stores of the first store landed in the Shanghai consumer market, and nearly 300 domestic and foreign brands held their debut, debut, and exhibition activities. After the first stores of ANIPLEX, Animate Bookstore+Coffee and GuGu Home in Nanjing Road Walkway were settled in Bailian ZX Fun Center, the “anime Clock in Holy Land”, they attracted many foreign tourists. On May 1, the number of customers in the mall exceeded 80000, and the sales volume reached nearly 6 million yuan. The city reception hall of Jinbo Fair was unveiled in Nanjing Road Walkway, creating 25 national theme pavilions, introducing more than 5000 products with the same style and national characteristics, and creating a national cultural clocking place for Shanghai’s consumption of Jinbo.
According to the monitoring data of UnionPay’s business big data, during the holiday period, the city’s offline consumption reached 30.81 billion yuan. Among them, foreign consumption reached 14.9 billion yuan, accounting for nearly half of the city’s offline consumption, an increase of 0.7% compared to the same period in 2023; The number of consumers reached 14.486 million, an increase of 9.1% compared to 2023. Jiangsu has the highest proportion of tourist consumption, reaching 20.2%, ranking among the top 5 in terms of foreign consumption compared to Zhejiang, Anhui, Shandong, and Beijing.
The “trade in” subsidies for cars and household appliances, combined with the discounts of the May 5th Shopping Festival, have also made green consumption a highlight of this “May 1st” holiday. During this period, the transaction volume of green smart home appliance subsidy products was 16000 orders, with a sales revenue of 130 million yuan, an increase of 40% compared to regular weekends.